Episode 109: Expert tips for marketing your financial services (Interview with Catherine Tidd)
Today we’re talking about marketing your small financial services firm or practice.
Marketing isn't usually on my financial clients' list of favorite topics, but it really is one of the most important parts of running your own firm or practice.
Without marketing, no one knows you exist!
And if no one knows that you exist or how you can help them, they can’t hire you.
So, today I’ve invited my friend Catherine Tidd to unravel some of the mysteries and uncomfortable parts of marketing so you can build a better business.
Catherine is the CEO of Social Seed Marketing, a company that focuses on digital marketing for financial advisors. She’s also the bestselling author of Confessions of a Mediocre Widow.
In this episode, we talk about:
What to focus on when you're first getting started with your financial services firm versus once you're more established.
How spending time on your marketing can actually improve your business and help you work with clients you actually enjoy.
What marketing efforts will give you the biggest impact for the effort involved.
What some of the biggest obstacles in marketing are for small financial service firms, and how to overcome them.
Don't miss this episode.
To learn more about Social Seed Marketing and Catherine Tidd, or to work with them, go to www.socialseedmarketing.com.
